Position: Marketing and Communications Manager

Aspire for Higher is a Black-led not-for-profit organization seeking a Marketing and Communications Manager. You will play a critical role in the management of digital channels, creation of marketing materials, and strengthening of our brand awareness, customer acquisition and member enrolment. Central to your role is your keen storytelling, helping to share the relevance, impact, and importance of our programs. 

 

You will define, create, and execute a strategy to build engagement with target audiences for our two organizational pillars: A4H Sports and the Black Healthcare Professionals Network (BHPN). Each pillar has a unique mission centered around health and wellness, community, education, and entrepreneurship.

 

You will be responsible for marketing analytics and championing innovative solutions to garner sales and positive interactions with our platforms.  You are expected to keep up to date with current trends in our markets. You are resourceful and hold yourself to a high standard of achievement.

 

 Responsibilities:

  • Develop marketing strategies for various projects 

  • Create and deliver effective advertising campaigns 

  • Develop high-quality written and visual content (social media posts, email campaigns, newsletters, blog posts, etc)

  • Create marketing materials to aid in storytelling (impact reports, infographics, reports)

  • Build brand awareness through social media engagement (influencers, brands, followers, etc)

  • Develop key performance indicators (KPIs) related to marketing 

  • Manage staff (content creators) 

  • Review website analytics leading to developing and implementing strategic marketing and sales plans to achieve objectives

 Requirements:

  • A degree or diploma in Marketing, or any related field

  • 4+ years of experience in a marketing-centered role

  • Strong communication effectiveness: The ability to effectively engage, connect, and influence others

  • Analytical skills: the ability to measure and demonstrate the value of current programs, campaigns, and tactics.

  • Experience in creating advertising campaigns (Email, social media, etc.)

  • Prior knowledge of Google Analytics, Asana, Google Adwords, Wix, Mailchimp, Google G-Suite, Later.com, Wordpress is an asset

  • Passion for sports, health and wellness, entrepreneurship/career advancement, and the Black Community is an asset 

 

Benefits:

  • Competitive salary - $70, 000 annually with benefits 

  • A fun-loving, supportive, environment where people are challenged and expected to grow

  • Creative flexibility - we want you to bring your personality into the role

  • Remote